2013MainStreetGoals
- Promotion
- Host approved 2013 MS events
- Develop new juried arts festival for fall 2013
- Evaluate approved MS events for continuation in 2014
- Review and evaluate current advertising avenues
- Review, evaluate and update MS website and serve as primary contact to web manager
- Develop Volunteer Recruitment Program and Publicize on website
- Add New Business/Member Spotlight page
- Better utilize social media outlets
- Increase electronic advertising (Facebook)
- Continue “new business” ribbon-cutting program
- Disseminate quarterly newsletter
- Host national preservation month event (May)
- Publish adopted 2013 work plan on website (January)
- Develop a Visitors Guide/Passport program
- Develop a downtown mobile app
- Publish Winter Holiday brochure (October)
- Increase individual/family memberships
- Continue Main Street Money - downtown gift certificate program
- Instigate downtown branding effort
- Acquire professional photos of downtown for use in promotional activities
- Review effectiveness of Homeowner Packet Program and develop long-term strategy
- Organization
- Obtain MS certification
- Complete and submit monthly MS reports to DCA
- Support ongoing organizational development of Main Street Program
- Assist with training/election of MS Board of Directors
- Assist with the adoption of MS 2013 Budget
- Assist with creating MS Committee structure
- Recruit new committee members
- Review and update MS event registration forms and policies
- Review and update MS membership benefits (January/February)
- Host membership drive activity (March)
- Review and update MS sponsorship opportunities
- Host Quarterly Training Seminars for MS
- Investigate hosting quarterly networking meetings
- Increase MS Membership 15%
- Increase MS sponsorship 15%
- Assist DDA Board with reviewing Planning Session Report (February)
- Update Plan in 2014
- DDA Mission and Vision Statement Adoption
- Attend monthly DDA and MS Board Meetings
- Attend DDA and MS Committee Meetings as needed
- Enhance professional relationship with SE Coordinator
- Assemble MS library
- Develop volunteer recruitment program
- Create volunteer job descriptions
- Create volunteer solicitation packet
- Collaborate with city’s Conference Centre Authority, CCCVB, N-C Chamber of Commerce, NCHS, etc.
- Design
- Investigate enlarging current NR Commercial Downtown District
- Support Beautification and Planning Departments to encourage downtown revitalization
- Assist with implementing alleyway improvements
- Encourage sensitive façade improvements (4-5/year)
- Develop Façade Grant Program
- Adopt program guidelines
- Facilitate the selection, location and purchase of downtown kiosk
- Facilitate the selection, location and purchase of downtown banners
- Seasonal Banner Program (Fall and Winter)
- Support adoption of comprehensive downtown parking program
- Investigate creating downtown planter program
- Economic Restructuring
- Investigate “MS real estate” signage program
- Investigate creating Small Business Assistance/Mentor Team
- Complete annual downtown business survey (info gathering/satisfaction) (December)
- Identify potential funding sources for downtown revolving loan fund program
- Professional Development
- Attend National MS Conference in New Orleans
- Attend GDA Annual Conference
- Investigate GDA Professional Development Certification Level 1
